Our Story


Incorporated in 1924, Labelhouse is as old as the art of making labels itself, but we like to think of ourselves as modern printer with a similar approach. Sydney Staas began making labels in the late 1940’s, and build his business to have factories in every state of Australia, and internationally including New Zealand, Fiji and PNG under the names of Mr Labels, Labelhouse, Assta Labelhouse, Sydney Labels, LabelWorld – to name a few.

Terry Rowney, our owner, has also been in the label printing industry for over 30 years, with multiple successful businesses including Label Craft, Label Plus, Labelmakers WA, VisualFX and also assists keeping Newtown Jets Rugby League around & Parkes Leagues Club to keep him busy.

We love what we do, care for who we employee and take pride in building a relationship with customers as important as the quality of the products we produce. Labelhouse is built on employing local people to produce quality branding for our customers.


From 1947 to 1980’s Labelhouse was one of the largest printers for fabric labels and labels for carpets, curtains, furniture and many other fabric associated labels. Since the end of the ‘rag trade’, Labelhouse began to help winemakers, beverage makers and household names with their branding and label requirements.

A few Australian printers still exist, Australia’s tough manufacturing times resulted in internationals acquiring struggling factories, and then closed these moving employment and sections to other plants or often offshore to Indonesia or in established areas like New Zealand.

Labelhouse remains one of a few printers locally owned, and locally produced without a location outside of Australia.


Labelhouse team possesses some of the best printing and design skills in Australia, after employing over 2,000 Australians, our owners agree that they remain dedicated to keeping knowledge local and product support responsive with only Australian factories.

Every label is printed in Australia, by Australians. 

Our new site in Broadmeadows is a dedicated commitment to Australian skills and Australian manufacturing. This state-of-the-art plant is certified to both International ISO and HACCP (food safety) standards and operates under strict COVID safe regulations. Both digital and conventional technologies with extensive embellishment capability provide our customers with a solution to almost any label requirement.

Pair this with Continuous Improvement and Non-conformance programs run by our dedicated teams and a customer centric mindset, we offer the market industry best product and service unrivalled in Australia.

The addition of Solar panels on the roof of our BM site, provide carbon emission reductions of 59 tonnes of C02 in a 12 month period.

Labelhouse is a business always looking to ‘raise the bar’!

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